Have you ever dreamed of getting paid to write? In Pen to Profit, our CMO, Luis Berger, will teach you exactly that. This comprehensive program will equip you with the tools and strategies to turn your writing into wealth.
Inside the program, you'll learn how to craft high-converting copy, leverage AI for deeper customer insights, and master the art of persuasion. Throughout the program, Luis dives into essential copywriting principles, explores proven email strategies, and shares valuable advice.
Learn how to turn your words into profit with Pen To Profit, where Luis Burger teaches you how to write persuasive texts that drive action.
Pen to Profit goes beyond the basics. You'll delve into the world of A.I. copywriting, discover powerful copywriting recipes, and learn how to set up effective email marketing campaigns using ActiveCampaign. Finally, Luis takes you through an advertising masterclass, guiding you on crafting winning YouTube and Facebook Ads and writing compelling landing page copy.
Module 1 - The Dream Job
Module 2 - How To Make Money With Words
Module 3 - The Art of Non-Creative Writing
Module 4 - Writing Winning Copies
Module 6 - You too can write million dollar copy
Module 7 - The fastest way to go from 0 to $10k/month with words
Module 1 - The Principles of Copywriting
Module 2 - Mastering Customer Persuasion
Module 3 - Leveraging A.I. for Customer Insights
Module 4 - The 3 Layers of Problems
Module 5 - How To Do Research
Module 1 - The 2 Copy Emotions
Module 2 - The #1 Conversion Rate Killer in Your Copy
Module 3 - Creating Angles & Narratives with A.I.
Module 4 - Proven Email Angles
Module 5 - An Important Message For When You Start Writing...
Module 1 - Chef vs Cook - Which one are you?
Module 2 - The Ultimate Copywriting Formula
Module 3 - PWAS and Before & After Bridge
Module 4 - Copywriting Filters I Run Through My Copy
Module 5 - Principles
Module 1 - The #1 misconception of email marketing
Module 2 - How To Create a Relationship Machine
Module 3 - How To Create a Sales Machine
Module 4 - How To Set Everything Up On ActiveCampaign
Module 1 - Principles of Advertising
Module 2 - How to write YouTube Ads
Module 3 - How to write Facebooks Ads
Module 4 - How to write Copy for Landing Pages
Module 1 - The Basics of Long-Form Copy
Module 2 - The Fundamentals
Module 3 - The Secret To Writing High-Converting Copy
Module 4 - The Big Idea
Module 5 - The Offer
Module 6 - The Marketing Argument
Module 7 - The Lead
Module 8 - How To Get Millions of Views on Your Sales Videos
Module 9 - Putting Everything Into Practice (Breaking Down a Million-Dollar VSL)
Module 10 - The Final Lesson
Luis Berger's career trajectory is a testament to his talent and dedication. He began his journey in marketing as a media buyer for Iman, gaining valuable experience in advertising strategy and execution.
Leveraging this experience and his natural aptitude for communication, Luis eventually rose to the position of Chief Marketing Officer (CMO). In this role, Luis now leads the company's marketing efforts, drawing on his understanding of media buying and his mastery of copywriting to craft compelling messaging that drives results.
