Summary

Have you ever dreamed of mastering the art of successful advertising? In Ad Architect, 7-figure agency owner Justin Lalonde will teach you exactly that. This comprehensive program will equip you with the skills and strategies to create, manage, and optimize ad campaigns that generate substantial revenue.

Inside the program, you’ll learn essential media buying techniques, master key performance indicators, and explore foundational marketing principles. Justin guides you through setting up and optimizing ads on major platforms like Facebook, TikTok, and Google, ensuring your campaigns achieve maximum performance.

Join Ad Architect and unlock the secrets to successful advertising with Justin Lalonde, transforming your ad campaigns into home-runs.

Discover how to turn your advertising efforts into profit with Ad Architect. Justin shares his journey to becoming a successful media buyer and reveals the secrets to balancing service delivery with client acquisition. You’ll delve into advanced ad attribution, third-party tracking solutions, and effective market research techniques.

Skills

Media Buying

KPI Mastery

Ad Attribution

Market Research

Facebook Ads

TikTok Ads

Google Ads

Curriculum

Phase 1  ∙  Media Buying Foundations(4 Modules)

Module 1  -  Introduction to Ad Architect

Module 2  -  Justin’s Path to Media Buying

Module 3  -  The Vision

Module 4  -  Mindset & Thinking Frameworks

Phase 2  ∙  Ad Performance Mastery (3 Modules)

Module 1  -  Mastering KPIs

Module 2  -  Understanding Ad Attribution

Module 3  -  Tracking Solutions & Setup

Phase 3  ∙  A.I. Copywriting (5 Modules)

Module 1  -  The 5 Marketing Fundamental Principles

Module 2  -  Research In-Depth

Module 3  -  How to Build an Ad

Phase 4  ∙  Facebook Ad Mastery (7 Modules)

Module 1  -  Treating Facebook As A Partner

Module 2  -  Business Manager Setup & Verification

Module 3  -  Tracking Setup

Module 4  -  Mastering Campaign Objectives and Conversion Events

Module 5  -  How to Build a Campaign for Local Businesses on Facebook

Module 6  -  eCommerce Masterclass

Module 7  -  Optimizing Your Campaign

Phase 5  ∙  TikTok Ads Mastery (7 Modules)

Module 1  -  Treating TikTok As A Partner

Module 2  -  UGC Content & Strategies

Module 3  -  Business Account & Ad Account Setup

Module 4  -  Spark Ads vs Regular Ads

Module 5  -  How to Set Up a Local Ad Account for Businesses

Module 6  -  Ad Account Structure for eCommerce Businesses

Module 7  -  How to Optimize Your Ads Campaign

Phase 6  ∙  Google Ads Mastery (4 Modules)

Module 1  -  Treating Google as a Partner

Module 2  -  Campaign Types

Module 3  -  How to Setup Your Ads Campaign for Local Businesses

Module 4  -  How to Setup Your Ads Campaign for eCommerce Businesses

Module 5  -  Final Adjustments

Module 6  -  Conclusion

Instructor

Justin Lalonde

Justin Lalonde’s career is marked by a relentless pursuit of excellence in advertising. Starting as a media buyer, he quickly mastered the intricacies of ad strategy and implementation. His journey led him to establish a successful 7-figure agency, where his innovative approach to media buying and creative ad development set him apart.

Justin’s expertise extends to balancing client acquisition with exceptional service delivery, a skill that has driven his agency’s remarkable growth.Today, through the Ad Architect program, Justin imparts his extensive knowledge to aspiring advertisers, guiding them to create, manage, and optimize high-performing ad campaigns.